De Grendel — Cap Classique Brut, New Label. One Week. One Film.
A Label Worth Showcasing.
Client: De Grendel Wine Estate
Year: 2025
Scope:
AI Campaign Film — Label Reveal
Format: 15-second · 9:16 · Digital & Social
Status: Live
De Grendel’s Cap Classique Brut received a new label design — and they wanted a film to match it. No lifestyle, no setting, no distractions. Just the bottle, the label, and the craft behind both. We produced a complete AI film in one week, built around one brief: make the label the hero.
Product Hero. No Lifestyle. Every Detail Counts
The brief was focused and uncompromising. No location, no models, no lifestyle context. The Cap Classique Brut and its new label were the entire story — and the film had to honour that without filler.
For a wine label reveal, accuracy is everything. Text must be legible. The label must match the actual product exactly. There’s no room for the kind of distortion that AI-generated content can produce when it’s not handled carefully. That’s why the bottles were shipped to us first.
A Creative Relationship Built Over Time
The Cap Classique film is the latest in a creative relationship with De Grendel that spans several years. Previous work includes creatively styled product photography across different wine ranges — each project approached with a different visual angle, giving the estate a varied library of imagery that reflects the full breadth of what they produce. Stop motion animation and videography have also featured across earlier launch projects.
What We Delivered
· AI Campaign Film — 15 seconds, 9:16 format
· Label-Accurate Product Rendering
· Close-Up Product Photography — Reference & Final
· Digital & Social Ready Delivery
