DermaCare — Visual Library Built for a Brand That Had to Be Ready
Eight Ranges. Sixty Products. Live Deadlines.
Client: DermaCare
Year: 2025
Scope: Full Visual Library
Retail: Exclusive to Dischem
Before DermaCare, there was Nutriderma. A full rebrand — new name, new packaging, eight colour-coded ranges distributed exclusively through Dischem. We built the entire visual library from scratch: hero shots, texture photography, creatively styled compositions, glamour holds, model photography, and a suite of spotlight videos with music. That work went onto Dischem shelves, into beauty fair exhibitions, staff training sessions, and in-store lightbox displays. A year later, new brief, same ambition.
Eight Ranges. Sixty Products. Live Deadlines.
DermaCare wasn’t a start-to-finish project with a single delivery date. It was a live, phased operation built around the brand’s actual marketing calendar.
Hero shots were needed first — print-ready, label-accurate, delivered in time for pull-up banners, packaging prints, and training materials ahead of the Dischem staff training sessions. Then the full photography library had to be complete before the Dischem Beauty Fair. Video and AI animation followed, continuing in parallel as the earlier assets went straight into production and onto print.
Eight ranges. Approximately sixty products. Every asset technically correct, brand-accurate, and delivered against various deadlines.
What We Delivered
· Creative & Art Direction
· Phased Delivery Schedule Against Live Deadlines
· Product Hero Shots — 8 Ranges, ~60 Products
· Texture & Detail Photography
· Model Photography
· Glamour Holds & Styled Compositions
· 14 Spotlight Videos
· AI-Assisted Product Animation
· Social Content Formats
· Digital Campaign Assets
· Print-Ready Assets for Banners & Packaging
· Dischem Beauty Fair Assets
One Creative Direction. Every Channel.
The work didn’t stop at digital. DermaCare’s visuals went into pull-up banners for Dischem staff training sessions, were printed for retail displays, ran on screens at the Dischem Beauty Fair, and appeared across digital campaigns, social media and their website.
All from a single creative direction, phased and delivered against a live marketing calendar.