SOiL Organic Skincare — Visual Library Built From Scratch
A New Skincare Brand. Zero Existing Visuals. Full Creative Direction.
Client: SOiL Organic Skincare
Year: 2025
Scope: Full Visual Library
Retail: Dischem · Clicks · Faithful to Nature · Takealot · Online
A brand new skincare range from an established wellness company. Eight products, zero existing visuals, and a creative direction built entirely from scratch. As a first-time skincare brand, they needed more than a photographer — they needed someone who understood the category and could map out exactly what a skincare visual library requires.
From Art Direction to Final Delivery
Eight products. Four mists, four serums. Every product photographed across multiple setups — clean hero shots for retail and website, texture and ingredient detail shots for editorial and social, and a live model shoot that brought the brand’s natural-luxury positioning to life.
The library combines studio product photography, a live model shoot, and AI-assisted imagery — giving the brand a full range of visual content across every format and use case. As the library grows into 2026, additional content continues to be added, keeping the brand’s visuals fresh without the cost of repeated location shoots.
What We Delivered
· Creative & Art Direction
· Mood Board & Prop Selection
· Hero Campaign Film
· Product Hero Shots
· Texture & Ingredient Detail Photography
· Model Photography
· AI-Assisted Lifestyle Imagery
· Animations
· Social Content Formats
· Paid Campaign Assets
· Website Banners
· Newsletter Formats
· Magazine Placement Assets
One Creative Direction. Every Channel.
The visuals launched across SOiL Organic Skincare’s website, social channels, digital campaigns, and retail listings on Faithful to Nature and Takealot. Assets were reformatted for newsletters, magazine placements, and brand launch communications — all from a single creative direction built in under three months.
View the SOiL Aromatherapy Visual Library