Lancewood DIPde'lite — Launch Campaign & Luxury Spec

The Brief. The Work. And a Question We Asked Ourselves.

Client: Lancewood

Year: 2024/2026

Scope:

Campaign: 2024

Spec: 2026

Campaign: Format: 30-second Stop Motion Loop · 9:16 · Digital & Social

Spec: 16:9

Status: Live

M&C Saatchi Abel approached us at the end of 2023 to produce the DIPde’lite™ launch campaign for Lancewood. The brief: stop motion, bold and fun, built to loop and repurpose. We delivered the campaign — and then, in 2026, asked ourselves a question: what would this product look like if it got the luxury treatment?

Stop Motion. Three Products. One Looping Campaign Film.

Lancewood’s creative DNA is stop motion — bold, colourful, energetic. The DIPde’lite™ launch brief called for a campaign film featuring all three products individually and together, designed to loop seamlessly and cut into separate assets for digital and social.

We handled the full storyboard, motion direction, post-production, and music. The entire film was built to feel like a natural extension of a brand that knows how to have fun with food.

Bright, Bold & Built to Repurpose

The final deliverable was a long-form campaign film featuring all three products with fluid transitions between flavours — plus individual cut-downs for each. Every version built to loop. The campaign ran across the official press release and digital and social channels.

"This is amazing work. Well done to the full team involved. It was SUPER impactful"

What If Lancewood Was Luxury?

DIPde’lite™ is built around a simple idea: go lite, not less. Lighter on fat, not on flavour. An everyday product — unpretentious, accessible, genuinely good. We wondered what would happen if we placed that same product somewhere it didn’t belong.

Mediterranean Setting. Very Human Moment. Guilt Not Included.

The spec was set on a sun-drenched Mediterranean terrace — sea views, blue and white, a lifestyle that signals luxury without announcing it. A woman, clearly at home in this world, reaches for the dip. Takes a taste. Licks her finger. Looks around to make sure no one saw. Laughs at herself.

The tagline: Guilt not included.

It’s a small human moment inside a very polished setting. That contrast is the point — it doesn’t matter where you are or how you’re living. Some things are just irresistible.

Why We Made It

This project was also a deliberate creative exercise. We wanted to test what AI production could do end-to-end — character consistency, wardrobe consistency, colour grade, and emotional performance across a short film. A brand we already knew, a product with a clear visual identity, and enough creative freedom to take it somewhere unexpected.

What you see is the result of that test — and a proof of concept for what AI-assisted lifestyle production can deliver for any brand willing to think beyond the product shot.